However, the hardware to maintain a system like this was too expensive for the market, so PSI set out to develop a simpler, less expensive option for businesses to use. PSI first developed a CD-ROM allowing the USPS call center to quickly look up ZIP+4s for mailers.
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If they could create a solution that printed the POSTNET barcode plus the recipient and return addresses, and also print the actual postage, they could save USPS even more time and money.īefore PSI could get the POSTNET barcode and postage to print on the envelope, they had to solve the problem of obtaining ZIP+4 codes because in the late 1980s, this process was entirely manual. During this process, they realized they could do more than just solve the USPS POSTNET problem. As with every project, PSI focused on improving the user experience and met with the product users to understand and identify the best way to address the challenge.
Prototyping electronic postage: the 1990sįollowing the success of these early projects, PSI was tapped by the Postal Service to develop a solution that would print the POSTNET (Postal Numeric Encoding Technique) barcode - used to sort and process mail - directly onto an envelope.
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